I am constantly asked by telecom professionals “John, the telecom landscape is really changing but, where is it headed”? So, I thought I would share of few of my view points here: While not a new concept but one that is finally ready for primetime… As Apple demonstrated with their FaceTime app on the IOS 4 with AT&T, they slipped a communication app that uses the data network right under AT&T’s nose so to...

Did you know that a large percentage of the millions of products that are sold on the Internet everyday are sold through affiliate networks? That’s right. You know that banner ad you clicked on for more information? That was likely an affiliate partner that pays to have that ad there and “gets paid” on a performance basis (a commission if you buy or take whatever action the merchant was looking for). I can create a...

1. Social media is an important SEO tool. Links from social media are playing an increasingly important role in your site’s search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media. 2. Your customers expect you to be social. 60% of Americans spend time on a social network at least once a week. YouTube reaches 36% of all business decision makers, more than...

Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet. Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet. Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo. EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update95,000 statuses, write 80,000 wall...

The year… 2011. If you have not embraced social media (Facebook, LinkedIn, Twitter, etc.) already, you are running out of time. The movement is unstoppable. Regardless of the industry you serve, there is an element of social media that can help you reach more customers, build your brand more effectively and reduce your marketing and customer acquisition cost. And remember… If you aren’t embracing social media, you are already behind...

Use these tips to bring every aspect of your message to a worldwide audience. As 2010 is behind us, let’s look at how marketers did for the year. Trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. The first 10 years of the 21st century brought economic problems, corporate collapses and environmental disasters, but it was also a decade defined by a shift in...