Marketing Trends

If internet marketing experts are honest, they will say that no one can predict the future (even if they claim the ability).   The best the experts can do is analyze current and historical trends and postulate what the future will hold based on that data. This inability for Internet marketers to predict emerging marketing trends in 2013 is definitely not reason enough to prevent them from imagining where marketing will head in the coming 12 months. Based on recent history and marketing trends in 2012, local search marketing experts and B2B marketing analysts alike agree that 2013 will see great innovation in the delivery mechanism, growth, automation, and expansion of these current trends: cross-channel marketing, email marketing, mobile marketing and...

What trends should be on every marketers’ radar in 2013?   It’s 2013 and it’s time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2013. These are the brand marketing trends that can open significant opportunities or create big challenges over the next 12 months. Is your brand ready for them? (Source: Forbes.com)      1. Brand Accountability Social media reputation management has never been more important, and brand transparency is critical. In 2013, even the smallest mistake can become a huge public relations problem. You need to be ready with response plans in place to protect your brand reputation.  2. Brand Trust Social media also makes it easy for consumers to...

Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet. Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet. Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo. EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments. 65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16%said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad. Each month, the...