An accomplished sales and marketing professional in the technology (telecom, cloud, web, digital media) and retail industries. John works with companies world-wide, providing go-to-market strategies and sales services for the latest technology and consumer products. Providing full-service, high-value solutions with specialties that include all areas of digital media, and major retail distribution. John lives in and operates from South Florida.

“John is the guy I think of first when I want to market a company quickly, professionally, and creatively. He knows how to create a buzz about a product or service in any industry. His energy for new ideas is never-ending. Highly recommend John Wind in whatever he does.”                                                       –Tammy Snook , President , HighTech Public Relations, Inc.

A battle-tested sales and marketing thought leader: Possesses an innate ability to identify voids in vertical markets and develop products, services, sales channels and partnerships to penetrate those markets. Leverages sales, marketing, operations and technology experience to out-market would-be competition to create sustainable success and create or maintain a market leadership role; Influencing customers and partners at the highest levels. Analyzes troubled markets and economies and defines strategies to succeed in adverse and/or highly competitive markets.

Markets include:

  • Retail – Merchandising, import and distribution to major mass merchant retailers, direct marketers and catalog outlets
  • Telecom – Wireless, wireline, unified communications, VoIP and mobile applications
  • Digital Media – Website and application development, multimedia social and eMarketing
  • Cloud Computing – Cloud-based communications, applications, mobility products and telecom systems

So, what lessons have been learned in over 20-years in the fiercely competitive technology and retail industries? The product or service doesn’t really matter…

It’s all about:

  • How to out-market and beat the market leading giants with a fraction of the available resources.
  • Getting the customers attention (and loyalty). They need to be our best sales rep.
  • Building a sexy brand and brand value.
  • Creating media and industry buzz. You want to be a “destination for insiders”.
  • Generating demand got a have it status.
  • Using the latest social media and web technologies to promote and support every aspect of the enterprise.
  • Increasing the corporate value and worth.

Mission and tactical objectives:

  • Use technology to increase the reach to a target audience while reducing marketing and sales acquisition costs
  • Enhance the customer experience and engagement
  • Increase brand equity through leveraging digital media strategies
  • Track and measure performance at every level to quantify results

“It’s 2012… Finally, social collaboration, mobility and e-commerce have converged creating unparalleled opportunities for those that embrace new, forward thinking digital media strategies – NOW”. –John Wind

Hands on relationship development with major brands that include:

Retail: Target, Sears, Walmart, QVC, Home Shopping Network, JC Penney, Walgreens and more.

Technology: Qwest, AT&T, BellSouth, MCI, Level3, Global Crossing, Terramark, Mitel, CounterPath and more.

Highly accomplished in:

  • Sales and channel development - Direct sales, partnership acquisition
  • Product development - Lifecycle product management
  • Strategic relationships – Business development, high-level partnerships
  • Public and media relations – Crisis management, media relationships, article contributions
  • Brand development – B2B and consumer, corporate rebranding, image continuity, brand loyalty
  • Social media marketing – SEM, Facebook social graph marketing, affiliate performance campaigns