John Wind is an accomplished sales and marketing executive in the Telecommunications, Digital Media and Cloud Computing technology industries. John works with companies world-wide, providing social media marketing intelligence as well as go-to-market strategies for the latest communication systems. Providing full-service, high-value technology and digital media marketing solutions with specialties that include social media, eMarketing, mobile apps and telecom. A frequent industry guest speaker and author, John lives in and operates from South Florida.

John is currently Executive Vice President of Cloud Services for Sayers Media Group, a subsidiary of VoIP Supply, LLC., North America’s leading VoIP solutions provider. VoIP Supply delivers valuable solutions to over 120,000 customers worldwide. In this position, John is responsible for the end-to-end development and management of the new hosted (cloud-based) technologies business with applications that include business PBX (voice) services with mobile integration, messaging, collaboration and storage. 

A battle-tested sales and marketing thought leader: Possesses an innate ability to identify voids in vertical markets and develop products, services, sales channels and partnerships to penetrate those markets. Leverages sales, marketing, operations and technology experience to out-market would be competition to create sustainable success and create or maintain a market leadership role; Influencing customers and partners at the highest levels. Analyzes troubled markets and economies and defines strategies to succeed in adverse and/or highly competitive markets.

Career positions include:

Chief Marketing Officer, Vice President of Marketing and Business Development and Sr. Marketing Director in:

  • Telecom – Wireless, wireline, unified communications, VoIP and mobile applications
  • Digital media – Website and application development, multimedia social and eMarketing
  • SaaS Solutions Cloud-based communications, applications, mobility products and telecom systems

So, what lessons have been learned in over 15-years in the fiercely competitive telecommunications and Internet industry? The product or service don’t really matter…

It’s all about:

  • How to out-market and beat the market leading giants with a fraction of the available resources.
  • Getting the customers attention (and loyalty). They need to be our best sales rep.
  • Building a sexy brand and brand value.
  • Creating media and industry buzz. You want to be a “destination for insiders”.
  • Generating demand got a have it status.
  • Using the latest social media and web technologies to promote and support every aspect of the enterprise.
  • Increasing the corporate value and worth.

Mission and tactical objectives:

  • Use technology to increase the reach to a target audience while reducing marketing and sales acquisition costs
  • Enhance the customer experience and engagement
  • Increase brand equity through leveraging digital media strategies
  • Track and measure performance at every level to quantify results

“It’s 2011… Finally, social collaboration, telecom, mobility and e-commerce have converged creating unparalleled opportunities for those that embrace new, forward thinking digital media strategies – NOW”. –John Wind

 Highly accomplished in:

  • Product development - Lifecycle product management
  • Sales channel development - Direct sales, partnership acquisition
  • Strategic relationships – Business development, high-level partnerships
  • Public and media relations – Crisis management, media relationships, article contributions
  • Brand development – B2B and consumer, corporate rebranding, image continuity, brand loyalty
  • Social media marketing – SEM, Facebook social graph marketing, affiliate performance campaigns

Career Highlights:

  • 2007-2011: Chief Marketing Officer, Hotwave Media Group. Palm Beach, Florida area.
  • 2005-2007: Chief Marketing Officer, Proximiti Communications. Tampa Florida.
  • 2004-2005: Senior Director, Marketing, Volo Communications. Orlando Florida.
  • 2002-2004: Vice President, Marketing, Epicus Communications. Orlando Florida.
  • 1998-2002: Chief Marketing Officer, Fuzion Wireless Communications. Boca Raton, Florida.