Throughout the year I’ve been collecting and making new charms to add to our offerings. The goal was to introduce them now, just in time to make your holiday gifting better than ever —
Some charms fill gaps, like a hummingbird and a Martini~
Some are cool and fun, like a chic Cardigan with pearl buttons and a juicy red strawberry~
Some are back in stock after a pause, most notably our popular Birth Month Calendar Charms~
And some are based on customer requests, like our New Country Charms~
This 2025 supplement is now online, divided into their appropriate categories in the Create Your Own section of our website, and also available as individual charms through the charm bar.
All of this makes selecting or creating the perfect gift easier and more satisfying than ever~ And to help you out, here are gift suggestions for a range of different style personalities — and the charms that will make their bracelet or necklace their favorite gift of the season!
The Fashionista — She curates her look like a mood board come to life, pairing Fashion & Beauty charms that echo her signature style.
The Junior Fashionista — She mixes playful confidence with big imagination, making the Tween Bracelet a perfect base for tiny statement charms that grow with her style.
The Familista — She carries her people with her wherever she goes, weaving initials, calendars, and Friends & Family charms into a tiny, wearable family archive.
The Working Girl — She moves seamlessly from morning deadlines to evening gatherings, favoring Work & Play, Good Luck, and Numbers charms that mirror her momentum and ambition.
The Romantic — She lives in soft focus and cherished memories, drawn to Love Charms and our new pearl charm necklace that feels like a keepsake from her own story.
The Athlete — She thrives on motion and grit, choosing Sports charms that nod to the games, goals, and victories that shape her drive.
The Vintage Enthusiast — She sees beauty in objects with history, curating Flea Market charms that feel like treasures rescued from a beloved old jewelry box.
The Nature Lover — She’s most herself among blooms and open skies, making Flower charms (from Work & Play or Flower of the Month) her go-to talismans of calm.
The Spiritualist — She trusts in symbols, signs, and constellations, gravitating toward Zodiac, Good Luck, and Symbols & Faith charms that quietly guide her.
The Traveler — She collects moments from every place she visits, choosing Travel & Adventure charms that become her personal passport in miniature.
The Protector & Ally — She leads with heart and advocacy, stacking peace signs, hearts, and rainbows as tiny declarations of compassion. If she's a nurse or teacher, she'll love our new charm lanyards!
The Foodie — She celebrates life one bite at a time, adorning her chain with Food & Drink charms that reflect her favorite flavors and culinary adventures.
The Sorority Gal — She bonds sisterhood and style, combining Greek Letters and Mini Coin Initials to honor her chapter with a polished, personal touch.
The Swiftie — She loves storytelling, sparkle, and Easter eggs, gravitating toward Arts & Culture and Fashion & Beauty charms that echo her favorite eras.
The Animal Lover — She lights up around anything furry or feathered, making Animal Charms her way of keeping her favorite creatures close.
A Little Magic, Made by You
So to wrap it up, I think we all agree that there’s a certain kind of joy that comes from giving a personalized gift. It’s thoughtful, intentional, and uniquely meaningful. When your loved one, friend or colleague opens their John Wind charm bracelet or necklace, they’re not just unwrapping jewelry—they’re discovering a reflection of themselves, lovingly crafted by you. And packaged beautifully in our signature box and pouch, of course ✨
So this holiday season, let’s make gifting more personal, more creative, and more heartfelt. Let’s celebrate the people we love with charms that capture who they are—and who they’re becoming.
Because at the end of the day, a little charm goes a long way.
