About Our Custom Charm Bracelets


Once upon a time, a young woman was given a chain bracelet which would get filled with charms over the years—with gifts from her parents and grandparents, souvenirs from her travels, and keepsakes from special occasions. Looking at one of these bracelets is like reading a short story. They say a picture is worth a thousand words; well, so is a charm bracelet! For years I made ‘fantasy’ charm bracelets, assembling a collection of charms based on themes or colors, doing the legwork so you didn’t have to. These “new vintage” bracelets have been collector’s items since I started designing jewelry back in the 1980’s.

The Twist


But our most recent iteration of charm bracelets is the best yet—because it is customized by YOU. Every client is commissioning a one-of-a-kind, custom heirloom. It’s based on your people, your interests, your story. I love that we can do this, that we’ve figured out ways to make it efficient and affordable. And judging from your response, you love it too! These new designs capture the essence of vintage charm bracelets while infusing them with a contemporary twist. And as always, each John Wind charm bracelet is meticulously designed, carefully hand-crafted, and thoughtfully detailed, making them true collector’s items. All made in our South Philadelphia studio from a mixture of vintage and reproduction charms I’ve collected and assembled over the years and across the globe.

The Assortment

There are three different options to pick from

At the top is the Custom Charm Bracelet for $198.

Custom Charm Bracelet, $198, john wind jewelry

This is the most artistic option, where I get to know you through your answers to open ended questions in a questionnaire. Both the chains and the charms are a little bigger on this option, so it is also more of a statement piece. Guaranteed to start conversations, and perfect if you like to announce your arrival with some jingle at your wrist.


The most accessible option is the Mini Custom Charm Bracelet for $98.

mini custom charm bracelet, $98, john wind jewelry

Here you select 9 charms from a long list of options, divided by categories—initials & zodiac, arts & culture, good luck charms, etc. This makes a great gift for your bestie, your daughter, or a bridal party. It’s a grown up friendship bracelet (I’m looking at you, Taylor Swift;) It’s a perfect bracelet for layering, or a nice, clean look on its own.


And then, right in the middle is our new Mini Plus Custom Charm Bracelet for $148.

Mini custom charm bracelet $148

It’s the same questionnaire as the Mini, but you get 15 charms for a fuller, more Maximal look. So many customers have asked if they can get more charms on their Mini, and this option was created especially for them (and you).

The Perfect Gift

Our custom charm bracelets make memorable, heartfelt gifts that will never be forgotten. Whether it’s to surprise a loved one or commemorate a special birthday, graduation or engagement, a charm bracelet from John Wind Jewelry is a thoughtful and meaningful choice. And you can either select the charms for the recipient or let them fill out the questionnaire themselves. Both options result in one-of-a-kind memories.

The Versatility of Charm Bracelets

You don’t need to think of our bracelets as ‘special occasion’ pieces to be worn only when you’re dressing up. Their versatility allows them to be worn casually or dressed up, making them the perfect accessory for most ensembles. Whether paired with jeans and a tee, a suit or a dress, a charm bracelet effortlessly adds a signature touch of whimsy and elegance.

The Bottom Line

In a world where trends come and go, charm bracelets have remained a constant symbol of self-expression, individuality, and sentimental value. Our unique collection of custom charm bracelets pays homage to history while infusing them with modern creativity and artistry. Whether you’re starting your charm bracelet journey, adding to an existing collection, or looking for the perfect gift, John Wind Jewelry offers a one-of-a-kind selection that promises to capture hearts and tell stories for years to come.