What kind of charms bring good luck?

 custom charm bracelet

What are the oldest lucky charms?


Charms are everywhere, and always have been. Did you know that as far back as 75,000 years ago, shells were used for adornment in Africa, and in ancient Egypt charms were already being used as symbols of faith, luck and protection, just like we use them. Throughout history, charms have fascinated us with their enduring allure and style as amulets, talismans, and, of course, charm bracelets. They are intended to be kept close to us, and the closer the better--adorning wrists and necks or tucked secretly into pockets. 

What does the word 'charm' mean?


The word “Charm” comes from the Latin word 'carmen,' meaning song or incantation, so charms have always been symbols and bridges that connects song, prayer and poetry to an object that wordlessly renders its powerful meaning. 

Their meaning protects us with deep and symbolic power. 

Why is a horseshoe lucky?

horseshoe hanging on a rustic door

Here's a great example-- One of the most iconic symbols of good luck is the horseshoe. Folklore has it that horseshoes were considered to be lucky because they were made of iron, a material believed to ward off negative forces. Moreover, the crescent shape of the horseshoe was associated with the moon, a symbol of fertility and protection in many cultures.  One famous origin story of lucky horseshoes is that of a Saint named Dunstan and the Devil. St. Dunstan nailed a horseshoe to the Devil’s hoof which caused the dark one such pain that in pleading for its removal, he promised never to enter a place where a horseshoe was nailed above a doorway.

What is a horseshoe shackle? 

The horseshoe shackle, a small metal piece used to secure the horseshoe to the hoof, became a charm in its own right.

Whether simple or ornate, horseshoe shackles were believed to amplify the protective powers of the horseshoe, ensuring an abundance of luck for the wearer. So by designing Shackle Necklaces to hold other charms, I’ve doubled your luck!

Horseshoe Shackle Necklace

From a rabbit's foot to the modern charm bracelet.  Luck over the centuries


A few more fun examples from history: In medieval Europe, rabbits’ feet were coveted for their reported ability to ward off misfortune. During the Renaissance, charm bracelets experienced a renaissance of their own, becoming fashionable
accessories adorned with symbolic charms that told stories of love, luck, and adventure.

custom charm bracelet, witch charm

In Victorian England, charm bracelets became popular gifts exchanged between lovers and friends, each charm carrying a message of affection and sentiment.

The many different types of charms


Fast forward to the present day, and charm bracelets have evolved into stylish accessories that reflect the unique personality and interests of the wearer. Whether you seek protection from fate or simply wish to adorn yourself with a touch of whimsy, there’s a charm for every occasion and every desire:

  • good luck charms
  • love charms
  • animal charms
  • travel charms
  • work & play charms
  • fashion & beauty charms
  • sports charms
  • celestial charms
  • food & drink charms
  • arts & culture charms 
  • flea market charms
And those that touch us most deeply—charms symbolizing family, friends and faith. From golden Eiffel Towers to rhinestone encrusted peace signs, the abundance of choice in charms reflects the diversity of humanity and our myriad passions. 


In the words of Shakespeare, "All the world’s a stage... And one
man [or Woman!] in his time plays many parts." Just like a charm
bracelet, which play many parts in the drama of life, each charm a
testament to the stories we tell and the memories we hold dear❤️

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