After graduating from the prestigious National Institute of Fashion Technology in India and completing a program at the Nuova Accademia Di Belle Arti in Milan, Gayatri began designing her signature Indian-inspired handbags from her parents’ garage in New Delhi, 2009. On launching, her avant-garde collections were featured in leading fashion magazines. Half a decade later, her audacious bags were regulars on Indian runways and fashion weeks. After she moved to Philadelphia, she was joined by her sister-in-law, Simran, who convinced her to expand her business in the United States. Together, they launched SIMITRI from Simran’s kitchen table, and over the last five years their bags have shimmered at the New York Fashion Week, were carried by the U.S. Women’s Soccer Team and also featured in O magazine. With each collection they are challenging norms and design principles, giving us accessories that are just like them, bright, bold and fearless.
Our small business makes accessories that go big on style and indulgence because we spend our time and effort coming up with the most original designs, sourcing good quality material and thoughtfully handcrafting it into each bag. We are not blinded by sales targets, but are deeply focused on getting the most creative designs out there. It's simply awesome to be part of the Small Business Community around the world that values quality over quantity. Your continued support will let this growing eco-system of heritage artisans, skilled craftsmen and designers pursue their passion and reinvigorate traditional arts, making this world more equal, colorful and exciting.