Summer is for Besties!

June is here and the countdown to summer has officially begun! What do picnics, beach days, vacations and outdoor music festivals have in common? Besties!

National Best Friend Day is June 8th, International Friendship Day is July 30, and National Friendship Day is August 4th. Summer is the ideal time to show your bestie just how much she means to you!

Friends are the family we get to choose. Friends not only increase our happiness but also our health and longevity. Having a tribe of close friends—friends who encourage us to be active, eat well, enjoy the occasional glass of wine and make time for merriment—is a staple of the world’s longest living people (Do an internet search of Blue Zones and you’ll see what I’m talking about.) Living longer is appealing insofar as we have reasons to live, and friendships are among our most significant reasons. Famous friendships from books, TV and film give us hope and inspiration: Pooh and Piglet, Monica and Rachel, Thelma and Louise and Buzz and Woody.

As a Swiftie, I feel obliged to mention Taylor in a post about friendship. Many of us know her A-list celebrity friends like Selena Gomez and Blake Lively, but she’s shared a special friendship for over a decade with stylist and designer, Ashley Avignone. You don’t have to be a Swiftie to appreciate the way Taylor supports her musical colleagues, so one can only imagine what a loyal, supportive friend she is. Friends with style is the perfect way to segue into jewelry. What better way to honor our besties than with a piece of jewelry as unique as the bond you share! Naturally we have the perfect gift suggestion—the Mini Custom Charm Bracelet!

Why is a Mini Custom Charm Bracelet the Perfect Gift for A BFF?

1. Personalization: Each charm you select can symbolize a shared memory, an inside joke, or a mutual passion. Whether it's a charm that represents a favorite hobby, a memorable trip, or an important milestone, your Mini Custom Charm Bracelet tells thestory of your friendship.

2. Uniqueness: No two friendships are the same, and neither should be the tokens that symbolize them. With the Mini Custom Charm Bracelet, you can mix and match charms to create something truly unique that reflects your personal journey with your friend.

3. Timelessness: Charm bracelets have a classic appeal that never goes out of style. (See one of my earlier blogs about the history of charm bracelets). They can be worn with any outfit, for any occasion, making them a timeless piece of jewelry that your friend can cherish forever. With so many trends that come in and out of style, charm bracelets have longevity.

4. Sentimentality: One of the best aspects of giving a Mini Custom Charm Bracelet as a gift is that it represents your affection. Because it takes time and consideration to assemble a personalized charm bracelet, it’s a gift that carries weight and meaning. A give that will long be cherished. The only thing better than a Mini Custom Charm Bracelet for your bestie is a matching one for you! Or better yet—one for every member of your squad!

How do I Create a Mini Custom Charm Bracelet?

Creating a Mini Custom charm bracelet for your best friend is both fun and meaningful. Here’s an overview of the steps which you will also find on our site.


Step 1: Add the bracelet to your cart and purchase. Once this is done, you will be directed to a form where you will select the finish—gold or silver—and the size.

Step 2: Customize with nine charms. This is the fun part! Think about the moments and interests that define your friendship. Do you share a love for travel? Add a charm of a globe or airplane. Met at a coffee shop? Include a coffee cup charm. Do you and your friends share a passion for wine? Palm Trees? Ladybugs? The possibilities are endless!And the more personal, the better. Chances are your best friend is an angel! She deserves an angel wing charm!

Step 3: Bracelet assembly! I arrange the Mini Custom Charm Bracelet based on your specifications, and then I send you a photo for your approval. At this point, you have the opportunity to make changes before the bracelet is assembled.

Step 4: Presentation. The Mini Custom Charm Bracelet ships in a chic gift box. Your bestie is certain to be thrilled! Celebrate With Your Friends This Summer and Tag us on Instagram! As we gear up for summer, there's no better time to start planning how you'll celebrate the amazing friends in your life. Mini Custom Charm Bracelets are a heartfelt and lasting way to show your best friend just how much she means to you.

    We would love to see summer photos of you and your besties! Share a picture and tag us on Instagram. Enter by June 30, 2024 at 11:59 pm.

    From all of us at John Wind, have a safe and joyful summer!

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